Proven experience as a PPC Manager or Digital Marketing Specialist
Experience in data analysis and reporting
Knowledge of digital marketing concepts
Familiarity with multiple platforms (e.g. AdWords, Facebook, Yahoo, Adroll, Criteo) is preferred
Working knowledge of analytics tools (Google Analytics, Tableau, Web Trends etc.)
Understanding of HTML and Shopify is a plus
Proficient in MS Office (particularly Excel)
Excellent communication skills
Analytical thinking with strong math skills
Bachelor’s in Marketing, Digital Media or a related field; AdWords certification is a plus
Roles And Responsibilities
Implement Pay Per Click media strategies for clients.
Handle, review, and perform daily account responsibilities associated with different platforms for a variety of clients.
search results and search performance across the major search channels. Maintain and monitor keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics;
Handle the creation of large keyword lists.
Provide creative copy suggestions and graphical ad templates.
Handle display network placement lists on Google Ads and through other contextual advertising platforms.
Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals.
Direct and handle new paid search campaigns, ad groups, and accounts and aid in the creation of paid search marketing initiatives.
Direct, handle, and be able to generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives.
Keep pace with search engine and PPC industry trends and developments.
Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance with client goals.
Monitor and evaluate
Communication to team and management on project development, timelines, and results
Work closely with the other team members to meet client goals.
To apply for this position please fill your details with your resume.